Understand your DRNK: New Asia-targeted alcohol application uses AR to help brands bring information to life
A new application targeted at providing a platform to convey alcoholic drink information and analytics for users will be powered by Augmented Reality (AR), bringing the content to life via a unique animated presentation format.
"On the B2B end,brands, producers, distributors, merchants and the like will be able to utilise this platform to provide more information about their products and curate content accordingly, and provide something really different for all users," Lukasz Piotrowski, CEO and Founder of Omniaz, the developer behind the DRNKapp, told Food Navigator Asia.
"We saw that many alcohol brands were already utilising AR to run their campaigns, but so far[there is no application on the market] like DRNK that has the whole product spectrum like ours, which is today 500,000 product labels in our database."
