Wine shopping just got a little better this Christmas season. Not only is Wine Connection coming back with the second iteration of their annual Wine Tasting Fair on 16 and 17 November, they are also launching their Scan, See & Win campaign in partnership with DRNK.

In this collaboration with DRNK — an augmented reality (AR)app for alcoholic beverages -- Wine Connection is turning all their stores islandwide into a full AR experience. Over 500 wine bottle labels in all Wine Connection stores have been optimised to be used with the DRNK AR App. With a simple scan using the app, the drink will come to life in front of your eyes with interactive animations.

In the spirit of the season of giving, Wine Connection and DRNK have teamed up to gamify the entire experience for in-store customers. A total of SGD50,000 worth of prizes are up for grabs - all you need to do is to scan any wine bottle in store and you will be visited by a playful little Santa Claus.

Read in full: https://www.asiaone.com/business/wine-connection-and-drnk-ar-app-launch-full-augmented-reality-experience-stores-christmas